Samsung’s new TV rumored to be its first with OLED panel from rival LG Display

At first glance, Samsung’s new 83-inch S90C OLED TV doesn’t look too different from the company’s existing 2023 OLED TV range. But keen-eyed observers at Forbes and HDTVTest have spotted that the $5,399.99 TV, which has the model number 83S90C, appears to have a screen size larger than any of the QD-OLED panels produced by Samsung Display.

That means we’re almost certainly looking at the first Samsung OLED TV to use a panel produced by the display division of its South Korean rival LG. “There is no doubt whatsoever in my mind that this 83 inch Samsung OLED TV will be equipped with a white OLED panel also known as WRGB OLED panel from LG Display,” HDTVTest’s supremely knowledgeable Vincent Teoh said in a video last month after news of the TV leaked.

Samsung did not immediately respond to The Verge’s request for comment on who’s supplying the panel in the TV, and it seems unlikely that the company will ever officially confirm that it’s using LG Display’s hardware.

But the TV’s announcement comes just a couple of short months after Reuters reported that the two companies had signed a deal to supply millions of panels over the next few years in both 77-inch and 83-inch size variants.