Ford F-150 Preview

In a world of well-rounded, full-size pickups, the 2024 Ford F-150 might just take the cake as the most well-rounded of them all. From standard cabs and long beds to fully-decked-out luxury crew cabs and off-road beasts like the Raptor and Raptor R, you’ll struggle to find an F-150 that doesn’t fit the bill. The Ram 1500 might be a little more comfortable in a long haul, and the Sierra’s top-shelf interior might be a little prettier, but it’s tough to beat the total package that Ford offers with the F-150.

Ford’s advantage really lies in its technology features and wide range of engine options that others simply can’t match (and we’re not even including the Lightning, which we review separately). The PowerBoost Hybrid and Pro Power Onboard features could be game-changing depending on your use case. Same goes for Onboard Scales and the Smart Hitch, yet another feature that was named Autoblog’s Technology of the Year. For 2024, Ford even has its own innovative tailgate solution with the Pro-Access Tailgate, an answer to GM’s and Ram’s trick tailgates (though it could be argued those were the answer to the F-150’s tailgate assist step that’s still available).

The refresh for 2024 really sweetens the pot for future F-150 buyers, too, because you get the ability to add on likable features like the Blue Cruise hands-free driver assistance and a stout security system unlike that seen in others. All that said, don’t ignore the options from Ram and GM as second-fiddle, because all the competitors have their own unique features that could be the difference for the massive number of full-size truck use cases.